FIFTH P SOLUTIONS WINS DELL CANADA’S 2008 SMALL BUSINESS EXCELLENCE AWARD
Winning Firm Leverages Technology to Develop Award-Winning e-Learning and Measurement Solutions
TORONTO, Aug. 6, 2008 — Dell Canada today announced the winner of its 2008 Small Business Excellence Award is Mississauga, Ontario-based Fifth P Solutions, an agency that builds successful brands through people. The award recognizes the Fifth P’s innovative use of technology to develop e-learning and performance support solutions that enable its clients to deliver a superior experience at every touch point with its customers.
Fifth P Solutions will receive $25,000 in Dell products and consulting services as well as a Day at Dell, meeting with company executives including Chairman and CEO Michael Dell, subject to their availability. As the Canadian national winner of Dell Canada’s Small Business Excellence Award, Fifth P will also compete for the newly created Dell Global Small Business Excellence Award. The Global Award includes $50,000 in Dell products & services, a lifetime membership to the International Council of Small Business, networking opportunities with high-impact entrepreneurs and other business leaders, and an invitation to an entrepreneurs’summit.
“Forward-thinking companies have embraced the fact that their people (the fifth “P” of marketing) have become an inseparable part of their marketing efforts and are immeasurably important to winning and retaining the loyalty of their customers,” said Michael Mattalo, president of Fifth P Solutions. “We’ve used technology to build the infrastructure and capabilities to develop and manage solutions for some of the most recognized brands across North America. We are grateful to Dell Canada for recognizing our business model and strategic use of technology, and for placing us on the global map with its prestigious Small Business Excellence Award.”
Fifth P Solutions team members combine thought leadership in customer experience, proven instructional and user experience methodologies, and a robust suite of technology tools to meet the needs of major organizations across a range of industries. A sound IT infrastructure helps this agency deliver “large firm capabilities” by improving efficiencies, streamlining decision making, delivering “on-demand” e-learning solutions and delivering their own superior customer experience at every level.
“Fifth P Solutions’ resourceful use of technology has enabled it to deliver a superior experience to its customers and significantly grow its own business,” said Kevin Peesker, vice president and general manager, Small and Medium Business, Dell Canada. “Small enterprises are one of the core pillars of the Canadian economy and we congratulate Fifth P Solutions.
“It’s always inspiring to hear about companies defying the odds and succeeding, despite a turbulent economy,” said John Warrillow, founder of the Warrilow Subscriber network (an advisory service for enterprise companies targeting the small and medium business segment) and author of Drilling for Gold: How Corporations Can Successfully market to Small Businesses. Fifth P Solutions is the ‘best of the best’ and applies technology in a way that gets the attention of blue chip brand clients.” Warrillow, Annette St-Onge, president-elect, International Council for Small Business, and Andre Valiquette, senior manager, SMB Marketing for Dell Canada, comprised the judging panel for the award.
The remaining nine finalists of Dell Canada’s 2008 Small Business Excellence Award will each receive a Dell business-class laptop up to $1,500 in value.
The Small Business Excellence Award is currently in its fourth year in Canada. Previous winners were:
- Auctionwire (2007) - an agency powering online auctions
- Baby Sherpa (2006) - manufacturer of baby-gear carrying solutions for active families
- Dr. Jawad Minhas (2005) - an optometrist using technology to provide higher levels of patient care.
About Fifth P Solutions
Fifth P Solutions helps forward-thinking companies build successful brands through people. Their core competency is developing learning and performance support solutions that enable and engage their clients’ people to deliver their brand promise at every touch point with customers. Information about Fifth P Solutions can be found on the World Wide Web at www.fifthp.com. Michael Mattalo can be reached at (905) 629-9540 x222.
About Dell Canada Inc.
Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products, laptops, servers and storage, and has offices in Toronto, Ottawa and Montreal. Information about Dell Canada and its products can be found on the World Wide Web at www.dell.ca.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.
| Media Contact Information |
Dell Media Contacts |
| Janet Fabri |
Dell Canada |
(416) 758-3398 |
janet_fabri@dell.com |
| Akshata Kalyanpur |
CGI Group |
(416) 486-5911 |
akalyanpur@gcigroup.com |
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