Is everyone aligned and acting in ways that keep your brand promise?

Have you designed your customer journey through your brand lens?

Do your employees feel the brand in their employee journey?

  • Living the Brand

    Ensure everyone in the organization understands the purpose they serve and how they can deliver the brand promise.
  • Customer Experience Design

    Re-imagine the customer experience by designing a journey that reflects the feelings customers should have when they interact with your brand.
  • Employee Experience Design

    Design and deliver an engaging branded employee experience that reflects what you expect employees to deliver to customers.



Find out how Fifth P can help your organization become who you say you are.

Our Services


We have the pleasure of working with a wide range of forward-thinking industry leaders to design and activate experiences that improve their business results, increase customer satisfaction and engage employees to deliver the brand promise.


The entire Fifth P team was integral in developing and launching our Customer Experience Map program. This critical element of our brand re-fresh will enable our network of over 1,500 in-store Meal Advisors to deliver our desired in-store experience, and as a company truly….. be who we say we are!!

– Frank Phelan
Senior Vice President Operations
M&M Food Market

Fifth P has been a great business partner as we work to strengthen and build one of Canada’s most valuable brands. They are smart, professional, organized and very proactive. Fifth P truly understands the most important component of any business/brand – the people. They really “get it”.

– Senior Global Brand Leader


Fifth P is a team of full-time consultants, experience designers, and activation specialists. Each person brings unique value to the experiences we create.

We’re always on the lookout for talented people with a passion for improving human interactions to deliver better experiences. If this sounds like you, let’s talk!


As experts in human interaction, we challenge ourselves to create and share the latest insights in Customer and Employee Experience.


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Let's Talk

If keeping your brand promise is important to your business, let’s talk! Contact us through our online form or give us a ring at 416-583-2270

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174 Spadina Avenue, Suite 101
Toronto, ON Canada
M5T 2C2

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